We all understand how critical partnership is when paired with innovation. 

Let Shannon Pace Brinker and her team of experienced educators empower your sales force with the knowledge they need to get your products where they belong—in the hands of those who use them every day. 
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Shannon Pace Brinker brings over 30 years of experience in dentistry. She has been a product evaluator for Reality Publishing and Dental Advisor, and she authored a long-standing column in Dental Product Report, where she reviewed and evaluated products for the entire dental team. Shannon was trained by the best in the industry on what truly matters in product performance and usability. 

Why Partner With Shannon Pace Brinker and Team?

We educate from the assistant’s perspective—where most purchasing decisions are made.
We've trained teams for top brands like 3M, GC America, Align Technology, Kulzer, Dentsply Sirona, Ultradent, Komet, and more.
Unlike most partners who focus on the dentist, we educate the entire team—especially the assistants who influence usage and reordering.
Shannon has over 34 years of hands-on clinical experience and deep insight into what makes products succeed at the chairside.

How We Help Dental Manufacturers Succeed

With over 34 years of hands-on dental experience, Shannon Pace Brinker, CDA, brings unmatched insight as a former product evaluator for Reality Publishing and Dental Advisor, and as a columnist for Dental Product Report, where she reviewed the latest innovations shaping clinical dentistry. Her unique perspective as a dental assistant—paired with decades of evaluating products from the operatory floor—gives sales teams the edge they need to connect with the real decision-makers in the practice. Shannon and her team train your reps to understand what matters to dentists and assistants alike—so your products get into the right hands, with the right message, every time.

1

Hands-on training with your products

We deliver your products directly into the hands of dental teams through live lectures, in-office demos, webinars, and CE In A Box™ kits.
2

Custom education for sales reps

We train your reps to speak confidently about clinical usage, positioning them as educators—not just sellers.
3

Clinical Insights From the Chair

You’ll learn what truly matters to assistants, hygienists, and dentists when evaluating and adopting products.
4

Direct path to the doctor’s hands

Through our trusted training programs, your products are introduced in the context of real procedures—driving fast and meaningful adoption.

While most manufacturers seek feedback from dentists or hygienists, it's important to remember: dental assistants are the ones who place the orders, use the products, and keep the operatory running smoothly. That’s why our educational partnerships focus on what matters most to the entire clinical team—not just one role.

We teach your sales team how to effectively communicate the value of your products from the assistant’s perspective, delivering insight directly into the doctor’s hands. This ensures your products are positioned to support dentistry that is comfortable, beautiful, and long-lasting.

Over 60,000 dental assistants and team members educated—and counting.

Frequently Asked Questions

What makes your education different from traditional product demos?

We don’t just show how a product works—we train teams on how to use it clinically, from the assistant’s perspective, in real practice settings.

Who delivers the training?

All programs are led by Shannon Pace Brinker, CDA, and her team of experienced educators with deep clinical and training expertise.

Can you customize training for our sales reps?

Yes! We offer tailored training sessions to help your reps confidently speak to clinical applications and build trust with practices.

What formats do you offer for product education?

Live lectures, webinars, hands-on demos, in-office training, and CE In A Box™ kits—whichever best supports your go-to-market strategy.

Let’s Deliver the Education Your Product Deserves

Whether you're launching something new or trying to increase adoption, we’ll help you build clinical trust and lasting brand loyalty.

Chairside Assisting

Comprehensive, flexible dental assistant education—blending on-demand courses with real-world, hands-on training. Founded by Shannon Pace Brinker, CDA. Trusted by thousands.

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