Meet Shannon Pace Brinker
Shannon Pace Brinker, CDA, is a nationally and internationally recognized speaker, published author, and practicing dental assistant with over 34 years of clinical experience. She has written more than 200 articles on clinical techniques and has trained thousands of dental professionals throughout the United States and Canada.
As the founder and owner of The Whitening Shop in Virginia Beach, Virginia—voted Best Whitening in the area—Shannon has personally seen over 4,300 whitening patients, with an astounding 84% referred by other dentists. Her reputation for delivering exceptional, patient-centered whitening care has made her a sought-after expert in the field.
Shannon collaborates with leading whitening manufacturers including Ultradent, Philips Oral Healthcare, Ivoclar, Procter & Gamble, and GLO Science, helping to invent, test, and evaluate some of the most advanced dental whitening products on the market. Her deep clinical insight and real-world experience continue to influence product innovation and elevate the standard of care in whitening.
Dedicated to education, Shannon also pioneered the first hands-on virtual training program for dental assistants, making practical, high-quality instruction accessible to teams around the world
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Awarded Leader in Clinical Education
Honored by the AACD, Dentistry Today, and Dental Product Report, Shannon’s unmatched expertise and dedication have earned her some of the industry’s most prestigious awards in clinical excellence, education, and innovation.
Active member of the AACD
Committed to advancing cosmetic dentistry through continuing education and ethical practice in aesthetic dental treatments.
Awarded the Evy Rising Star
Recognized for exceptional innovation and leadership in dental technology integration and advancing modern dentistry practices.
Dentistry Today's Top 100 Clinicians Award
Selected among the nation's leading dental professionals for clinical excellence and commitment to advancing the dental profession.
Received Lucy Hobbs Award
Honored for breaking barriers and inspiring the next generation through diversity and mentorship within the dental community.
Received Sunstar Buttler Award
Recognized for excellence in preventive dentistry and patient education, celebrating professionals who demonstrate exceptional commitment to oral health promotion and disease prevention strategies.
Dr. Bicuspid’s Dental Assistant Educator of the Year.
Honored for outstanding This recognition celebrates exceptional mentorship, curriculum development, and commitment to elevating the dental assisting profession.
Align Technology’s Education Leadership Award.
Recognized for exceptional leadership in clear aligner therapy education and patient treatment outcomes. This award honors providers who excel in orthodontic innovation and clinical excellence.
Dental Product Report's 25 Most Influential Women in Dentistry
Selected for making significant impact on the dental industry through leadership, innovation, and advocacy. This recognition celebrates women who are shaping the future of dental care and inspiring others.
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