Becoming the Social Media Specialist
Social Media Marketing Specialists are responsible for planning, implementing and monitoring the practice’s social media strategy in order to increase brand awareness, improve marketing efforts and increase sales.
This Course Is Provided
By Our Friends At My Social Practice
In this Masterclass, Blake Hadley, President of My Social Practice, will take you through 9 lessons on dental social media marketing. As a Social Media Specialist you can help your practice reach more potential patients, build relationships with current patients, and strengthen your reputation in your community through social media.
Course Overview
01 Outline and Introduction
A quick introduction and overview of what will be covered in this 9-lesson course and how it will benefit your practice.
02 Reaching New Patients
Use social media to reach new patients, then prevent them from being “wiped out” along the journey to schedule an appointment.
03 Strengthening Relationships
Use empathy-based social media marketing to build relationships with your current patients and team.
04 Building Your Reputation
Build a great reputation in your community and strengthen your practice’s culture through transparency and authenticity.
05 Being Digitally Available
How to be digitally available online when patients and prospective patients don’t want to pick up the phone.
06 The Social Media Content Mindset
You need to get into the right mindset about social media marketing before you start posting content. This will help!
07 An Effective Content Plan
Your social media strategy should include team, patient, and informational dental content. Do you have a healthy mix?
08 Facebook and Instagram Paid Ads
How to effectively create Facebook and Instagram ads that are trackable and catch the attention of prospective patients.
09 Social Media Giveaways
Giveaway are a great way for your practice to gain followers and engagement on social media! Here are some best practices.
10 Working With Social Media Influencers
Learn how to find and work with trusted local Instagram micro-influencers who can help spread the word about your practice!
11 Conclusion
You've finished! If you need additional help, the expert team at My Social Practice can step in where needed.
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